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E-commerce report 2015

Norwegians on top of Nordic e-commerce

During 2014, the Nordic population shopped online for a total of EUR 15.4 billion. On average, 12.4 million Nordic residents shopped online during each quarter of 2014. Norwegians estimate that they spent a total of EUR 3.9 billion on online purchases in 2014 – the most per capita among Nordic countries.

The top products purchased most often by Nordic consumers online, regardless of country, are clothing and footwear. On the pan-Nordic level, the second most popular product category is home electronics.

Consumers in the Nordics also continue to shop online from foreign sites to a large extent. Swedes and Norwegians spend the most on online purchases from foreign sites: over EUR 1.2 billion for each country in 2014. On average, approximately one-third of Nordicresidents shopped online from foreign sites during each quarter of 2014.

Just as with Nordic e-commerce as a whole, clothing tops the list in terms of e-commerce from foreign sites.

Omni-channel still a growing trend

During the last quarter of 2014, more than one in ten Nordic residents looked at or tried on an item in-store before completing the actual purchase online. Also, more and more people still choose to research products online before making in-store purchases.

Nordic residents prefer products to be delivered to their home or a service point. And residents throughout the Nordic region expect shorter delivery times each year. While the average acceptable delivery time is 4.3 days, the proportion of Nordic residents that expect to receive their products within 1-2 business days has increased over last year and now stands at one in ten.

Download the e-commerce report 2015:

E-Commerce in the Nordics 2015 (pdf)


Kristin Anfindsen, Development manager e-Commerce, PostNord Norway​

phone: +47 997 70 571, email:

Bjørn Thorvaldsen, Communications manager, PostNord Norway

phone: +47 918 23 439, email:​​​​​​​​​​​​​​​